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“The approach that a Ring or SimpliSafe and a host of others have taken is they have found out what the salient needs are with respect to consumers on security . and done a good job of making products appealing. I think the traditional security companies can take a page out of these direct to consumer companies and market the product based on what people are dying to do, which is protect homes and families and alleviate problems. Traditional security companies would be well served to follow suit in their marketing and ad campaigns. ”One thing many in the industry do caution about, however, is not to let the medium swallow the message. “There are a lot of things the industry is starting to focus on as enhancement to the core offerings; but it is important not to get caught up in buzzwords or even the technology itself, but what it enables the customer to do,” says Greg Blackett, senior product manager, Tyco Security Products, Toronto, Canada.alarm company monitoring
Insurance companies understand the importance of faster police/fire notification, and many offer discounts to offset some of the monitoring costs. So check with your insurer. Most DIY home security providers offer monthly professional monitoring for agents to watch after your home at all times. When a home security system is professionally monitored, a specialist from the monitoring company is ready to respond when sensors are triggered. If any activity triggers the alarm, a professional will attempt to contact you and alert emergency responders to your home. The cost of professional monitoring may range from $10/mo.